Feel Brave creates content that helps children manage tough emotions and reach their creative potential.  It was founded by Avril McDonald who is the author of the award-winning, best-selling Feel Brave series of books which have been translated into seven different languages and are used and loved all over the world. 

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Avril is an Ambassador for the Life Education Trust in New Zealand who use her books and strategies in all of their mobile classrooms.  She is also a Patron for the Westminster Children's University in London. ​​

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All Feel Brave books are illustrated by Tatiana Minina.  Original prototype pilot characters were created by Åsa Pettersson.